Hey lovely! I hope you’re doing fab?
Welcome to my third blog—it's time to unveil the story behind my big rebrand and what Mysa truly means to me.
Why the change? And how was Mysa Homeware created? Lets dive into this together…
So what does Mysa mean?
Mysa is a Swedish word translating to English as "cozy," Mysa is about so much more. It's all about relaxation—taking a break from stress and obligations, spending quality time with friends, and fully immersing yourself in the moment, savoring it with all your senses.
First things first, so what does Mysa mean?
Mysa is a Swedish word translating to English as "cozy," Mysa is about so much more. It's all about relaxation—taking a break from stress and obligations, spending quality time with friends, and fully immersing yourself in the moment, savoring it with all your senses. We wanted a name that captures the essence of what we stand for—creating spaces and experiences that make you feel at home, relaxed, and truly happy. My goal is to support you on your journey toward exceptional self-care and relaxation, all while boosting your overall wellness. By providing the essentials for a cosy space and a moment of relaxation, I'm here to help you prioritise your well-being and adopt a lifestyle that brings balance and vitality. Let's dive in together and discover ways to upgrade your self-care routine, bringing more peace and wellness into your everyday life.
Why the Rebrand?
Change is good, right? I realised our old identity wasn't quite reflecting who we've become or where we're headed. I wanted a name that felt more aligned with my values, my vision, and fabulous experiences I’m crafting for you.
When I first started my business in 2022, I never imagined how it would grow or where it would take me. But as 2024 approached, I found myself reflecting on the journey and considering the future of my brand. After a year of running Lavender and Lilac Candle Co., I had a clear vision of what I wanted to maintain and what I wanted to evolve.
After much thought, I realised that I wanted to expand into homeware, but not just any homeware. I wanted to offer products that would guarantee a cozy night in, something that would help you unwind and relax.
What Mysa Means to Us
Mysa isn't just a word; it's a whole vibe. It's all about keeping things simple, finding happiness in life's small moments, and setting up spaces that radiate warmth and good vibes. Picture it like your go-to cosy corner—a place where you can kick back, relax, and just be yourself, soaking in all the good feelings. Whether it's a comfy nook at home or a favourite hangout spot, Mysa is about embracing that easy, feel-good atmosphere.
Our Journey Together
Throughout my fabulous rebranding journey, I’ve been super connected with my amazing community, and let me tell you, your voices have been key. Your input has made a huge difference in shaping Mysa Homeware into something that really reflects all of us and what we care about. I’ve loved every chat, suggestion, and idea you've shared—it's been awesome watching our vision grow with your feedback. Together, we're not just building a brand; we're crafting an experience that speaks to each and every one of you. Your involvement keeps pushing me forward, and I can't wait to keep growing and innovating alongside you. Thank you for being such a vital part of our journey towards Mysa Homeware, I really couldn’t have done it without you!
Embracing the Future
Rebranding to Mysa Homeware signifies our excitement for the future. It's about embracing change, evolving with purpose, and continuing to deliver experiences that brighten your day and make you smile. I have so many ideas, plans and goals I am aiming to achieve this year. My dreams are big and I am so excited to be able to share these with you.
What's Next?
I am so excited to embark on this new chapter as Mysa Homeware. Mine and Mysa’s commitment to you remains stronger than ever—I’m here to bring you comfort, inspiration, relaxation, self-care and a whole lot of good vibes.
Join us as we embrace Mysa Homeware and all that it represents. I can't wait to share more with you as we explore this exciting new chapter together.
Thank you for being part of my journey. Here's to Mysa Homeware and the wonderful adventures ahead!
Warmest wishes,
Hannah - Owner of Mysa Homeware x
